We focus on different approaches and values in our work as an intercultural trainer and an export consultant. Behaviour is often based on values we are not aware of, or do not understand, and this is why they form the basis of our training. Cultural values such as honour, saving face, seniority or striving for harmony have a different status in different countries but have a part to play in nearly all cultures. These values are expressed by specific behaviour in private and in the workplace.  Not observing largely standardised behavioural rules or not meeting role expectations may have a negative effect on how you deal with individuals from the host country and subsequently make business impossible.

In our increasingly multicultural world, cultural sensitivity and knowledge about other cultures are becoming more and more important to establish positive contacts and to be successful in business. We regard this knowledge and the passing on of country-specific experience as the basis for developing professional intercultural competence.

Intercultural competence when faced with differing cultural values means we do not judge. Respect for other ways of living is the key to successful interaction with other societies. Culture-specific conventions in every region on our diverse planet can be explained by history and cultural traditions. Respect, understanding and openness are usually the best basis for interacting with individuals from different countries, for getting to know ”how to behave“, for forging friendships and for avoiding embarrassing or costly mistakes. Developing intercultural competence is indispensable in this respect.